Avac Event

Driving Demand for PrEP: Learn How to Use the PrEP Communications Accelerator

On February 20, 2019, the OPTIONS Consortium presented a webinar on the PrEP Communications Accelerator—an interactive tool that assists in the development of a demand creation campaign strategy to promote PrEP uptake among target audiences in sub-Saharan Africa. This webinar covered:

  • The role of demand creation strategies to drive PrEP uptake
  • An introduction to the PrEP Communications Accelerator
  • Examples of how the PrEP Communications Accelerator is applied
  • Q&A and Discussion


  • Elmari Briedenhann, Wits Reproductive Health and HIV Institute, OPTIONS Consortium Member
  • Briana Ferrigno, McCann Global Health, OPTIONS Consortium Member

You can watch a recording of the webinar here.