From the Booty’s Point of View: Using perceptibility data to inform rectal microbicide development

June 17, 2014

Rectal microbicide development has made strides in recent years, but, as with vaginal microbicides, adherence remains a concern for product developers.

There are two “P” words we have always loved – pleasure and prevention.

Perceptibility is a new strategy for evaluating what products feel like and how they “behave” in the body (in the booty as well!), during insertion, everyday activities, and, of course, during sex. The hope is that, by understanding how product characteristics impact how they are felt and understood by potential users, we can better design products for pleasure and prevention.

Join IRMA, AVAC, and our expert presenter, the wonderful Kate Morrow, who will explain the third ‘P” word, perceptibility. Kate will tell us why it is so crucial to both pleasure and HIV prevention, how the perceptibility process works, and how it will help create rectal microbicide products that people actually want to put in their booties, products that will inspire people to wait in line to get them…

July 17, 10am ET
Register here.

Click here to determine the time in your location and you will be able to download Kate’s slides in advance of the webinar by visiting IRMA’s website.

The webinar will be recorded, and an audio and flash version will be made available to everyone after the webinar. Many thanks to AVAC for helping IRMA host this call.