May 6, 2019
Please join us on May 21, 9-10:30am EDT for a webinar, Breaking the Cycle of Transmission: Increasing uptake and effective use of HIV prevention among high-risk adolescent girls and young women in South Africa—quantitative findings & segmentation.
This webinar is the second in a series presenting the work of the HIV Prevention Market Manager’s project researching what encourages or discourages the effective use of HIV prevention among adolescent girls and young women. Check out part one for the qualitative results.
This webinar will review the findings from quantitative research on the needs, desires, and structural elements that impact the effective use of HIV prevention products by adolescent girls and young women (AGYW) in places where they are at high risk of exposure to HIV. Join to learn about the results from a survey of 2,000 girls and women and some of the major drivers they contend with as they make decisions about their sexual and reproductive health.
This research initiative of the HIV Prevention Market Manager (PMM) is conducted in partnership with the behavioral research firm Final Mile, user-centered design firm Upstream Innovation and the market research group Ask AfriKa, with the Surgo Foundation providing strategic guidance. The work is funded by the Bill & Melinda Gates Foundation.
PMM applies behavioral research and human-centered design to generate product-agnostic information that will inform the development of HIV prevention interventions that are the most likely to succeed.
The webinar will be recorded and a link posted—and if you have any questions ahead of time, please let us know!