On Tuesday, 27 November 2018, 8-10am EST (3-5pm SAST) there was a webinar that provided an update on an exciting human-centred design project focused on better understanding and designing HIV prevention programs for adolescent girls and young women in South Africa.
Through the HIV Prevention Market Manager Project funded by the by the Bill & Melinda Gates Foundation, AVAC is working with two innovative design groups – Final Mile and Upstream – to apply behavioural economics and human-centred design to better reach young women in South Africa with effective HIV prevention. The HIV Prevention Market Manager Project is also mapping completed, ongoing and planned AGYW work and compiling end user resources.
During the webinar, we presented and discussed the initial qualitative research findings from the project, looking at individual barriers and drivers as well as social and structural factors that influence the decisions and behaviours of young women along their sexual and reproductive health journey. The webinar explored possible implications of the emerging insights and outlined next steps in the project. In addition to presentations, there was a moderated Q&A and discussion.